Our challenge was to show underrepresented groups that Google is a company that values diversity and inclusion and is somewhere they are welcome and included.
I sat in on stakeholder interviews and helped develop the initial strategy. As the only UX designer on the project I oversaw the restructuring of the IA, and the changes to the site map. I also produced detailed wireframes, and prototypes, as well as provided design oversight to our visual designers. During the course of this project we made two trips to run workshops with the client where we were able to gather valuable insights that informed our eventual design.
Google was the first tech company to publish their diversity and inclusion data and they wanted to stay at the forefront of the conversation with our redesign. The site hadn't been updated and there were a number of new programs, initiatives, and research that needed a place to live on the new experience.
After extensive stakeholder interviews, candidate focus groups and 1-on-1s, content audits, analytics reviews and design and brand evaluations we came to the conclusion that the Diversity site best serves the Key Opinion Former audience. This includes the press, tech industry, special interest, and community leaders. This site is not for prospective employees, but rather for those who want to know what Google is doing to encourage and improve the topic of diversity and inclusion.
Information gathered from user, stakeholder, and key opinion informer interviews helped us reorganize the site by separating diversity efforts into internal and external buckets.
Our updated designs fell into four templates. On the homepage we wanted to reinforce the four pillars that represent diversity and inclusion at Google.
Rather than lead with the statistics we wanted people to learn more about what Google had to offer and thus placed it one page deeper in the flow. We found an opportunity to create an entirely new section for insights and video content that previously existed across a number of different Google properties.
After our first on-site client workshop, we were able to quickly make updates and flow in live content and data we received after extensive meetings with key stakeholders.
We arranged for a photo and video shoot at the Google Chelsea offices to capture final assets for the site. We spent a day shooting various parts of the office, capturing a day in the life at Google which we featured on the hero of the site giving visitors a sense of what life is like at Google.
VISIT LIVE SITE
